Bleu Royal Spirits transform the conversation associated with Tequila and Rum. 

Our goal was to develop a new category, in which a new conversation could be born within the community of spirit consumers.

As a result, we formulated Bleu Royal: Premium tequila perfectly blended with fine rum and blue agave nectar, which exude an enticing aroma and superior taste. We used an all-natural, patented process that refines our spirit by removing impurities, making Bleu Royal a distinctively smooth, luxurious experience.


Winner of the 2016 San Francisco World Spirits Competition, Bleu Royal Spirits has set itself above the rest. Receiving the Bronze Medal and emerging as a top contender in the competition against over 2,000 other spirit brands, Bleu Royal has a winning taste that is undeniably distinct and outstanding.

The San Francisco World Spirits Competition is one of the most influential competitions with an exceptional reputation among trade and consumers.

“Not only is an SFWSC medal a testament to your hard work, it’s a universally recognized indicator of exceptional quality and craftsmanship.”  -SFWSC


Bleu Royal Spirits Inc. was founded in 2013 in the city of New York. Amidst the daily hustle and bustle, two entrepreneurs managed to bring forth a vision that changes the conversation among the social circles of tequila and rum enthusiasts.

Co-founders Kenneth Cook and Sloteur Joseph developed their brand, Bleu Royal, out of courage, tenacity and willpower, despite economic and social adversities. Today, the successful brand advocates creating #ANewConversation and seizing opportunities.  

“We are a lifestyle brand that represents all walks of life, reminding people that there are countless opportunities and possibilities that can be created.” – Kenneth Cook

The company is set on expanding and exploring ideas that can spark a new conversation and delight people around the world. The brand has garnered recognition from its followers and is committed to its Bleu Royal supporters in delivering products that are exciting and of exceptional quality.

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